If you have then I'll bet you spent quite a lot more money than you thought you were going to spend for the return you got. Adwords is a great idea and it is so easy to get a response from your advertisements within just a few hours.
If you have big dollar products then of course you can afford the big cost per click but if you're just a small company or individual attempting to promote a product or service then it seems to be getting more difficult to compete. The other inherent problem with this type of advertising - is like direct mail - you spend your money on a campaign and it's gone. In other words you get to see the results after the money is spent - even if the delay is just a few hours.
The other problem with paying for your direct online advertising is understanding what works and what doesn't work. The advertising executive knew he was wasting 50% of his annual budget - the problem was he didn't know which 50% it was!
Unless you really are one of the big boys controlling millions in advertising budget then you could classify your product or service as a niche. Any topic can be taken down a stage until there is a niche small enough to target and make some money from the results of proper promotion. The owner of GoogleSnatch is a down to earth individual who knows how to money online! Best of all are the techniques he uses to dominate not only a niche market but also markets that have thousands of competitors owned and run by large corporations.
Another huge problem with Pay per Click advertising - is that you never know who is clicking on your advertisements. It is not unknown for competitors drive other competitors out of a market place with these type of practices.
Click through to GoogleSnatch to see exactly how you can build up a zero cost marketing strategy that will last way after the cost of a last paid for click.
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